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Welcome to the #SmashYourSocials24 challenge JUNE!

Hey hoomins! This month, we're ditching the overwhelm and focusing on the core of your social media success: your brand foundation.

Why foundation first? Simple. A clear brand identity is like a neon sign screaming "This is me!" to your ideal clients.  It attracts the right people, builds trust, and makes you stand out in the crowded social media streets/feeds. It's the secret sauce that ensures every post, story, and image shouts your brand from the rooftops.

Challenge #1: Mission & Values

Your mission and values are the heart and soul of your business.

  • Mission: What problem are you solving or what positive impact are you making? What's your unique selling proposition?  What makes you stand out from the competition?

  • Values: These are the guiding principles that define your company's character. Think integrity, creativity, or maybe even a healthy dose of sass.


Challenge #2: It's Brand Assets B%&h

Let's get organized because ain't nobody got time for brand asset chaos! Gather all your precious goodies in one central location, like:

  • Logos

  • Brand colors

  • Fonts (H1, H2, body text)

  • Existing brand visuals (photos, graphics)

Having everything organized saves you time and ensures consistency across all your platforms. People will be like, "Whoa, this brand is seriously on point!"

Bonus Tip: Create a brand style guide!  It's basically a document that details your brand's visual identity, like your color palette and font choices.  Future you will thank you for saving precious minutes (and sanity).

Recommendation: We know times are tough, and you don't need another expense. But if you're looking to level up your social media content game, a Canva subscription is the bomb. You can upload all your brand assets, create folders for photos, and set up templates for easy, on-repeat content creation. It's a game-changer!

Challenge #3: Offerings so Good, They Sell Themselves

Knowing your products and services inside and out is key to attracting those dream clients. Take some time to review your offerings and ask yourself:

  • What are you selling (or offering) like a boss?

  • How much time and energy do you dedicate to each one?

  • Are your pricing structures on point for the value you deliver?

Make sure your offerings align perfectly with your brand identity and target audience.


Bonus Tip: Craft a one-page "offerings breakdown" document - we set it up in word and make it pretty & on brand using Canva.  This doc that should be clear, concise, and visually appealing. Think of it as a one-stop-shop for potential clients to learn about everything you offer.


Here's what to include in your offerings breakdown:

  • A clear and concise title for each service or product.

  • A brief description of what each service or product entails.

  • The key benefits of each service or product, focusing on how it solves your client's problems.

  • High-quality visuals (like icons or photos) that represent each offering.

Having this on hand saves you tons of time by allowing you to simply send this document to interested clients, rather than having lengthy email exchanges explaining your offerings.


Recommendation: Once you've done this makes sure your offerings on your website match your offerings breakdown - you can even include this doc on your site as a easy downloadable file.

Congratulations! You've just laid a rock-solid brand foundation. This month, you tackled your mission and values, organized your brand assets, and reviewed your offerings. These are crucial steps for building a strong social media presence and attracting your ideal audience. You're literally #SmashingYourSocials24!

Let me know in the comments below what other brand foundation struggles you have! We're here to help!

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